We’re totally in love with this ‘very’ new brand une belle époque. Timeless, classic and functionable clothing for girls and boys up to 5yrs (for this first collection). The faded fabric tones and vintage feel are to die for. Founded by two sisters Dee and Nikki, the clothes are mainly produced in the UK, homegrown, working with other growing businesses.
The collection is beautifully shot by Dee who has a degree in fine art photography, also check out her blog http://shehadusathello.blogspot.co.uk/
We’ll be getting a few pieces from this brand and look forward to their new collection.
Here are 3 quickies with Dee:
Where do you live and with whom?
I live in West London with my Australian husband and two small daughters, Lissom (Limi) and Clémence (Claya).
What is your background and what inspired the name of the brand?
I grew up in a small town in South Africa. My mother is a brilliant seamstress and my sister and I loved designing our own outfits (and some for our dolls too) which my mum would sew up for us. I have always loved the process of sketching a design, selecting fabric, watching that fabric be folded and cut and then going through the various fittings until you have a finished piece. When I had my eldest daughter, I struggled to find simple clothes for her that were a bit original and weren’t all pink. I was looking for something with French flair and English individuality and so I started creating my own designs and the brand grew from there. The name une belle époque is our attempt to acknowledge the inspiration from French children’s clothes and vintage English details. It refers to The Golden Age or La Belle Époque and I loved the idea that childhood is, A Golden Age.
What do you have planned for SS14 collection?
The brand only started in 2013 so we have an enormous amount planned for the coming year. We’re moving most of our production to the UK where I can be more hands on and I’m also hoping to find some local suppliers. Each season, we will be keeping a core range of ‘basics’ and adding new colours. My girls live in their can can tops, circus pants and puppet playsuits so these will stay as staples. We’ll be expanding the boys range and l’ve also started working on a complimentary collection that will take the essence of une belle époque, timeless kids clothing and add a quirky element. You may find a slipped collar, oversized cuffs, interesting layers…..i’m having a lot of fun with this new collection. The idea is to build this brand slowly, working with suppliers and production workshops that we like. The love for designing and creating has never faded for me so I am loving every aspect of building up this small kids brand.
What are your children’s favourite things at the moment?
Limi is three and we’ve recently taught her how to play snakes and ladders. She’s a bit obsessed and seems to be having plenty of beginner’s luck. Claya desperately wants to join in (and do anything that her sister is doing) but she just moves the pieces around on the board which doesn’t help our game much. I’m looking out for an original board that Limi will one day remember as vividly as I do, my own childhood board games.
images. une belle poque
Happy weekend x