I saw this brand at their first show at Bubble London at the weekend. They had some really pretty dresses in gorgeous fabrics (I loved the gold spot on a soft pink) for girls and they also showed their first collection for boys SS15.
Hong Kong based but Californian born founder Laura works with Fair Trade Organisations where possible in the production of the brand. They say:
Velveteen is for the child who shines bright like a diamond.
Velveteen is for the child who is strong, smart, and kind.
Velveteen is for the global child in all of us.