This week we went to TOMS store off Carnaby Street for a fun filled kids event with Mothers Meeting to see the Big Cats Collection. This one (above) had so much fun, and ate way too many lion biscuits.
TOMS has partnered with National Geographic and is supporting its critical nonprofit work through the Big Cats Collection. These animals are at risk of becoming extinct. The Big Cats Initiative was founded with National Geographic in 2009. Since then The Big Cats Initiative has worked to reverse the decline of big cats through on-the-ground conservation and education projects in Africa, Asia, and North and South America. These projects include instituting patrols to prevent lion snaring and poaching and building livestock enclosures to protect endangered cats from retaliatory killing.
Through this project TOMS will be partnering with nonprofit animal conservation organizations to drive awareness and funding for global animal protection.