Meet Zoe aka Dress Like A Mum

Posted on by

Screen Shot 2015-07-13 at 18.37.46If you haven’t come across Zoe’s website yet or follow her on instagram, you can now and all the links to find her are in this post.

The Dress Like A Mum site is a place for style ideas, outfit inspiration as well as beauty tips.  We all know time is precious, especially to us mum’s so the lovely Zoe is doing the research for us.

We all have days (maybe most days) where we can’t be bothered and don’t have time to really think about what we’re wearing, but when you wear something you feel comfortable and good in it makes all the difference to your mood (it’s the little things sometimes, right?!).  Confidence is such an important thing, and you’ll find lots of great tips and quite often bargains on Zoe’s site.  Also, many outfits are suitable for breastfeeding too 🙂

Screen Shot 2015-07-13 at 18.37.09If you want to join in with Zoe’s campaign hashtag your pics on instagram  #dresslikeamum.

Screen Shot 2015-07-13 at 18.35.47A little q&a with Zoe:
Where do you live and with whom?
I live with my husband and two children – my son who is 3 and my daughter who is 1 in Peckham, London.  We moved on my sons due date 3 years ago from Hackney (he was born 4 days later).

Dress Like A Mum campaign is such a good idea and so refreshing to see,
where do you want to go with it?  Do you have a plan?
Thank you, i have many many ideas i am not sure if they are plans yet but i am going to take it as far as i can and see where it takes me.  I am open to opportunities!  I started it for many reasons but mainly for fun and because i was fed up with people making comments such as ‘you don’t look/dress like a mum’ and to change this crazy misconception that mums can’t dress.
The other part of what i do (and what my background is in) is that i am a freelance Brand Strategist – i work with and advice brands on how they can position themselves to better appeal and communicate to the modern parent.  The two work together well. But i am loving doing DRESS LIKE A MUM so if i could make a business out of it that’d be amazing.

What is your favourite outfit at the moment?
I love my AG Alexa Chung off the shoulder dress – i bought it when i really couldn’t afford to but i am so glad i did i love it.  That and my Birkenstocks – although i wish i had them in rose gold to.

What is your favourite thing to do with your kids/place to go?
I LOVE building Brio train tracks with/ for my son! i like to challenge myself to either use all the bits or start with a certain piece and build a to different track each time i think I’m pretty good at building them, i always wonder if other mums like building them as much as i do or if its just me!  I also love picnics – hanging out in the park on a rug with some food (and not having to clean the kitchen AGAIN!)

What/if anything do you struggle with about being a mum?
Time & sleep – there is not enough!

Fave instagram account at the moment?
The best Instagram accounts are consistent and curated – so you kind of know what you are going to get or the ones where you can peep into people’s lives.  But I love LF Markey’s the fashion designer (https://instagram.com/lfmarkey/) – her feed is so beautifully curated and i am obsessed by her clothes.  I also like one called Art Like Alexa Chung (https://instagram.com/artlexachung/?hl=en) Its so random  – someone has got pictures of Alexa then found similar pictures in art its so funny.  I love that someone has committed to doing it!

Find Zoe here and follow her on instagram here x