Poppy create pretty vintage, inspired dresses with a story printed on them. The dresses are made from 100% cotton, printed in England and feature the story of Poppy and her dog Fred printed around the borders. Each dress comes with a storybook and each collection has Poppy and Fred in a new adventure. It is such a sweet concept for a collection. The dresses can be dressed up or down, so fit for everyday or special occasions. Some of their dresses are reversible too, which is a lovely detail. They also have dresses for adults, a knitwear range, some clothes for boys, as well as some gift pieces.
Here are a few of my favourites