We love new British boy brand Ruff & Huddle, cool wearable streetwear for kids. AW13 is their first collection which includes a collaboration with designer Zakee Shariff, consisting of star print sweat top and bottoms and a very cool embroidered jacket, which I love. We were excited to also see some of what they have in store for us for SS14 at Bubble London last weekend. The collection has grown, great check board top and shorts, reversible bomber jackets with a bone print and of course some cool tee’s. The ‘Rude Boy’ tee caught my eye.
Below are our 3 quickie’s with Lucy, founder of this refreshing new brand:
Where do you live and with who?
Leytonstone with my boys, Rufus, 4 and Hudson, 2.
Why did you start Ruff & Huddle, and how would you like it to grow?
I started RH as a reaction to bringing two boys into the world and not finding anything cool to dress them in. It started off as an idea to make a couple of tees and organically grew into a line of sweats, crews, tees and jackets – all based on classic street wear pieces and shrunk down for the little ones.
I’d like to see the brand become a staple go to for parents with boys and girls. Continue to grow the product lines, perhaps increase our accessory selection – collabs with brands and artists… who knows… we’re open to suggestions!
What is your favourite thing to do with your children?
We love the park! They’ve got a ton of energy they need to run off. The youngest has started riding a scooter and my eldest a bike – we now fly round the park!
Happy weekend x