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I have been an admirer of  LuckyBoySunday for a few years.  The Danish brand was founded in 2007 by 2 Camilla’s, with backgrounds in fashion and art.  The luxury knitted toys and furnishings are made by Bolivian knitters, using the finest alpaca wool.  All fair trade of course.

luckyboysunday_blanket     luckyboysunday_house

The campaigns are shot beautifully,  matching the brands magical, fantasy edge.  The characters of the toys are imaginative and quirky, the pillows and blankets are fit for any room in the house and the colours of the collections are simply lovely.


If I had some spare cash for some special little things, this would be my first stop.


images. LuckyBoySunday


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