One of my favourite new brands is Hugo Loves Tiki.
I just love the simplicity of the prints they have produced so far.
Founder Cheyenne studied photography at Indiana University, then travelled all over Europe before becoming a successful Wedding Photographer in Chicago. After having her first child, they moved back to Indiana. Working from home and being creative, whilst being able to spend a large amount of time with her son was a perfect insentive to taking the plunge in starting the new business.
Here’s a little q&a that the lovely Cheyenne did for us:
Where do you live and with whom?
Small town in Indiana. My long time fiancé (15 years together) and 2 year old son Hugo.
What made you launch Hugo Loves Tiki, what inspires you and are there any new designs/products on the horizon?
Since I was 5, I desperately wanted to be a fashion designer and carried that torch with me always, but never thought I could do it as I’m not the greatest seamstress. After getting pregnant and finding out I was having a boy, I was depressed with the choices from local chains such as Target. Once, I found brands like Bobo Choses and Mini Rodini, my mind was blown. And, I thought that screen printing shirts was a nice easy first step to wet my feet and hopefully one day progressing into a seasonal line.
I’m hoping to add more t shirt designs, pillow cases, hats, bags etc. But, ultimately I want to find a seamstress and screen print fabric that can be sewn into garments I design.
Have you found your work/life/parenthood balance?
Recently, it has gotten a little hectic with wholesale orders. But, one of my best friends babysits my other best friends kids and I usually drop Hugo off with her once a week so I can get orders printed and tags done while Hugo gets much needed social time with his besties. We moved back to Indiana after living in New York and Chicago to be closer to family and friends for this reason. We always have someone ready and willing to watch Hugo for work or if me and my fiancé need some alone time.
What do you love doing as a family?
We love having family time at the beach (lake) in the summertime, farmer’s market runs, and pool time is always a favorite.
To brighten the end of a very rainy half term we’re having a sale this weekend. 30% off the whole shop, enter BEAN30 at checkout.
Hope the sun comes out this weekend wherever you are x
images. Hugo Loves Tiki